Thousands of preloved books for children to find new homes through Asda instore donation points in Scotland
The initiative enables customers across the UK to donate pre-loved children's books in-store, for onward gifting to families with fewer books of their own.
Article Source: Children’s Book Project
Last Updated: 17 February 2025 12:55
Asda today announced (17 February) that it is relaunching its instore book donation points across the UK, including all stores in Scotland, with the aim of supporting families in accessing books through their nationwide partnership with literacy charity the Children’s Book Project.
Over 100,000 pre-loved books have been donated by Asda customers since the launch of the partnership in September 2024, enabling every child in 140 primary schools nationwide to each choose and take home two free books of their own via a dedicated ‘book festival’. For many, these will be the first books these children have ever owned.
To celebrate the relaunch and the power of reading, Asda community champions will also be hosting reading activities and bringing ‘StoryTelling Magic’ to life in their stores and local communities in partnership with BBC’s Tiny Happy People.
The Children’s Book Project is on a mission to tackle book poverty in childhood. They take donations of surplus new and pre-loved books and gift them via schools, community groups and food banks to children that have very few books of their own.
From 14th February over 388 Asda superstores invited local families to donate any books they’ve grown out of, dropping them into a dedicated donation trolley hosted by the store’s Community Champion. Together the two organisations expect to give a further 50,000 children the chance to participate in celebratory book gifting festivals hosted by their school or community group, where they will be able to choose and take home, books of their own.
Book poverty[1] has a measurable impact on children’s social and emotional development, as well as their education outcomes, and the charity’s core mission chimes with Asda’s wider, ongoing initiatives to support low-income families. Through this partnership more children will have the chance to choose books they are excited about, to share stories with their wider family and to lose themselves in a story.
Asda’s National Charity Coordinator Carolyn Francis said: “Last year our customers donated over 100,000 pre-loved books across Asda stores that were then redistributed back into local communities. All children should be able to access a book without the cost being a barrier. Now is a great time for families to have a bit of a clear out and donate any books that their children may have grown out of which will then go on to benefit many other children in their area.”
Children’s Book Project Founder and CEO Liberty Venn said: “The support that Asda families have already shown for our work is incredible. It shows just how much parents understand the potential for the books they enjoyed with their children to make another child laugh or dream and to create shared reading opportunities at home. This exciting relaunch will enable us to reach so many more families nationwide, to help more children to lose (and find) themselves in books and to celebrate the role that Asda stores play within their communities.”
For full list of participating stores visit www.childrensbookproject.co.uk/ASDA
Sponsored Links
Latest Stirling News
Homebuilder announced as headline sponsor of Stirling 900 finale celebrations
Persimmon Homes (East Scotland) has been unveiled as the headline sponsor for the Stirling 900 finale celebrations.
READ MORE
Hop along to Dobbies this Easter
Dobbies Garden Centres is welcoming families and four-legged friends to hop along and get set for spring at its brand-new Easter-themed events, taking place across the UK.
READ MORE
Thousands of preloved books for children to find new homes through Asda instore donation points in Scotland
The initiative enables customers across the UK to donate pre-loved children's books in-store, for onward gifting to families with fewer books of their own.
READ MORE
Marstons is going marmalade mad in celebration of Paddington in Peru
To celebrate the Home Release of Paddington in Peru, Marston's has created a limited-edition marmalade-inspired children's menu, which will be available in over 250 Marston's pubs nationwide!
READ MORE
Scots charity calls on young Scottish poets for national campaign
Communities across Scotland are being invited to make a visible show of support for LGBTQ+ young people this Purple Friday.
READ MORE
From Barra to Buenos Aires: Worldwide Gaelic celebration just around the corner
The Gaelic language is set to be celebrated around the world in less than two weeks' time as Seachdain na Gàidhlig, World Gaelic Week, gets set to return from 24th February - 2nd March.
READ MORE
Stirling to Host Sizzling Showcase of Food, Drink and Tourism
Stirling is turning up the heat this March with a dynamic line up of events designed to inspire, connect and showcase the region’s food, drink and tourism industry.
READ MORE
Multi level car park reopens at Thistles following refurbishment
Thistles, Stirling, today announces the reopening of its car park following an extensive £3.5 million investment as part of ongoing improvement plans.
READ MORE
Valentines Share The Love Campaign Launched in Stirling
Stirling residents are being invited to share their support for the city’s business community this month.
READ MORE
Creative organisations invited to take part in special Stirling 900 cultural celebration
Creative organisations are being invited to take part in a special cultural night on Friday 28 March as part of Stirling’s 900th anniversary finale celebrations.
READ MORE
Hostelling Scotland launches appeal for Gen Z board members to help put the youth back into hostelling
THE organisation behind one of Scotland's most historic travel traditions is calling for young people to join its board as it seeks to capitalise on a surge in interest amongst Gen Z travellers.
READ MORE
The Scottish Caravan, Motorhome and Holiday Home Show returns to Glasgow
Here's everything you need to know about the biggest show of its kind in Scotland!
READ MORE
Stellar line up of leaders unite to influence a better future of work in Scotland
Award winning authors, a former SAS soldier, along with HR leaders from Scotland’s top employers are among the speakers for the CIPD Scotland Annual Conference, 2025.
READ MORE
Brand new experience to celebrate Mothers Day at Dobbies
This March, Dobbies Garden Centres is offering a new hands-on Mother's Day experience, combining a luxury Afternoon Tea with a seasonal planting workshop.
READ MORE
Stirling Castle set to host a belated Burns Night celebration
On Saturday 8 February, Stirling Castle will be hosting a belated Burns an' a' that, a celebration of the famous Scottish bard, Robert Burns.
READ MORE
New exhibition to celebrate the literary history of Stirling
Stirling’s remarkable literary history is being celebrated at a new exhibition to mark the city’s 900th anniversary.
READ MORE
Free and great value half term activities at Dobbies
Dobbies Garden Centres is offering great value entertainment for families this February half term.
READ MORE
itison Us charity call out
itison Us have thousands of free respite experiences available for small Scottish charities.
READ MORE
Pavilion Festival Unveils 2025 Lineup with James, Ewan McVicar, Annie Mac, Ben Hemsley, Happy Mondays and more
Pavilion Festival has today announced the huge lineup for its third year on Ayr Beach with James, Annie Mac, Happy Mondays, Ewan McVicar, Ben Hemsley and more playing live!
READ MORE
Warning of rogue traders following Storm Eowyn
Stirling Council is urging residents and businesses to be wary of rogue traders looking to take advantage of the damage to property caused by Storm Eowyn.
READ MORE
Trust launches storm appeal following extensive damage across Scotland
The National Trust for Scotland has launched an appeal to support emergency work needed to deal with the devastating destruction caused by Storm Éowyn.
READ MORE
Scottish Caravan, Motorhome and Holiday Home Show launches a mythical map of Scotland with lead Scottish tour company
The biggest show of its kind in Scotland has partnered with Andy The Highlander to create an Enchanted Map of Scotland's most enchanted locations.
READ MORE
Scottish hospitality group serves up new digital loyalty scheme to cut customer bills
Scottish hospitality group, Signature, has launched an innovative new digital loyalty scheme to help cost-conscious customers save money dining out.
READ MORE
Scottish Golf events go LIVE for 2025
Top amateurs and handicap golfers can now sign up for one or more of Scottish Golf's 33 championships in a packed 2025 schedule.
READ MORE
Live Music Now Scotland announces unparalleled new award
Live Music Now Scotland is delighted to announce a funding award of £150,000 from Elizabeth Lornie's Charitable Trust.
READ MORE
Pavilion Festival returns to Ayr Beach with Saturday lineup curated by Ewan McVicar
Pavilion Festival Presents: Ewan McVicar B2B Ben Hemsley, special guest Annie Mac, along with DJ Seinfeld, Sally C, Robert Hood (Floorplan) and more on Saturday 3rd May!
READ MORE
BBC Debate Night returns for 2025
BBC Scotland's topical TV programme Debate Night returns this month and they are searching for people to be part of the big studio audience.
READ MORE
Huge 90s pop dance stars heading to Royal Highland Centre for Forth 50 Live!
Forth 1 have today announced details of Forth 50 - Live!, a huge celebration to mark the station's 50th birthday with an epic line up of 90s pop dance acts at The Royal Highland Centre.
READ MORE
Penguin Trail in Stirling hailed a success
Stirling’s first Penguin Trail has been hailed a success after increasing footfall around the city and offering festive fun for shoppers.
READ MORE
Celebrate Chinese New Year with a roster of blockbusters at Vue venues in Scotland
Vue venues across Scotland will be showcasing a mixture of the latest big screen blockbusters from China as well as an anniversary screening of Crouching Tiger, Hidden Dragon.
READ MORESponsored Links
Sponsored Links